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News Release
Contact: Jessica Novak
Office of Marketing and Communications
Study Business Management at Lakeland

Cleveland Whiskey

Date Posted: Thursday, April 10, 2014
Topic: Siemens Lecture Series at Lakeland spotlights Cleveland Whiskey founder and CEO, April 15
Printer Friendly Version: Siemens Lecture Series at Lakeland spotlights Cleveland Whiskey founder and CEO, April 15
Lakeland announces Tom Lix, the founder of Cleveland Whiskey, as its spring presenter for its SIEMENS Distinguished Lecture Series in Engineering, Manufacturing and Entrepreneurship.

“Whiskey and Disruptive Technology: How New Technology can Change a $25 Billion Industry” will be presented Tuesday, April 15 at Lakeland's Kirtland campus, 7700 Clocktower Drive, in Building H, room H-101, from 7:15 -8:30 p.m.

The SIEMENS Distinguished Lecture Series was created in fall of 2013 in an effort to fill the need for a public forum to discuss new and emerging technologies and other current topics in the engineering, manufacturing and entrepreneurship industries.

About the speaker
Serial entrepreneur Tom Lix is Cleveland Whiskey’s founder and CEO. Inspired by the 1970 film MASH, Lix first learned how to distill while stationed on a U.S. Navy Destroyer just prior to its decommissioning. With considerable help from an “almost” retired chief petty officer, he learned to make bootleg spirits from fermented fruit juice, discarded steel piping and patched up sea-water condensers.

More recently he was the director of the Burton D. Morgan and Ewing Marion Kauffman Foundation funded Center for Entrepreneurship at Lake Erie College and an associate professor of entrepreneurship at the same institution. He was the president and chairman of application services provider Public Interactive® (now NPR Digital Services which he founded in 1995 and the former president of Market Pulse™, a Cambridge-based, database software company and subsidiary of Computer Corporation of America.

Previously, he was president and chief operating officer of Yankelovich Partners (, where he consulted for leading food, beverage, hospitality and entertainment companies including Guinness PLC, Proctor & Gamble, PepsiCo, Burger King and Harrah’s Entertainment. In addition, Lix has consulted to leading media companies and brands such as HBO®, Time magazine, and MTV Networks; travel and transportation companies including American Airlines, Amtrak and Northwest Airlines; as well as service delivery and technology innovators that included FedEx® and Visa.

Lix was a once upon a time student activist and college dropout who hitchhiked across the country, fought forest fires in Alaska at the age of 17, and founded the first university sponsored Motorcycle Club in America. He later earned his doctorate in business administration, with an emphasis in marketing information systems and predictive forecasting models, from Boston University.
For more information, call 440-525-7346 or visit

The Siemens Distinguished Lecture Series in Engineering, Manufacturing and Entrepreneurship is presented through a generous donation from the Building Technologies Division of Siemens Industry Inc.

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